Kroger Banner Brand

Illustration · Design Layout · Creative Direction

A sampling of some of the projects I have worked on for Kroger’s private label products.

Fruit Snacks
I designed and illustrated these playful cartons and sachets to be competitive with the licensed characters, used on the national brands’ fruit snacks.

Ice Cream
As new and unique flavors were created for the Kroger lineup, I was tasked with bringing a unique personality to each flavor while maintaining the existing overall layout.

Beauty
These were concept designs for the Kroger beauty masks, bubble bath, and epsom salt. I hand painted patterns for each mask that correlated to the unique benefits. I paired these patterns with simplified typography and ample white space to convey their premium nature.